Aligning Internal Departments to External Deliverables

Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share and struggled for differentiation. Those that have been most successful have been sure to align internal efforts towards their external deliverables. Easier said, than done.

Training Axis provides a systematic approach to ensuring that internal communication and productivity is harnessed effectively and matches external client efforts. We call this being “tuned-in”; operating in a consistent manner that automatically lines up with external efforts.

• Synchronizing Your Organizational Personality Values and Corporate Culture

  We work closely with your sales, customer service, technical service and human resource teams to ensure that the common values of your company internally and externally are in sync.

  • Internal Branding
  • Companywide Campaign Launch
  • External Mission Statement Translating to Internal Objectives
  • Employing an Effective Change Management Strategy Internally
  • Integrating Department Purpose Statements to Align to Your New Message

• Getting Your Employees Behind Your Corporate Strategy

  We will assist in aligning your criteria for recognition and rewarding employees with the criteria of the new strategy or brand value. We'll look to identify and train the right skills and aptitudes that will represent your directional promise effectively.

  Your employees meet, greet, and assist your customers in many different ways. They are the face of your brand. We'll assist in getting your staff involved right from the start and encourage individual input to make sure your campaign is successful.

  • Employee Engagement and Recognition Surveys
  • Customized Recognition Program - Supporting Company Marketing Initiative
  • Culture Shift to Constructive Behaviors

• Reinforce and Repeatedly Explain Corporate Values and Behaviors

  We will coordinate with your internal communication group to reinforce and explain the values and behaviors that reflect your corporate strategy. We'll promote interactive webinars and visible signing throughout your buildings and internal internet pages. By continuously doing so and using a variety of methods, the new branding will soon become second nature.

  Our focus is to identify and implement easy ways to align your internal departments behind your new message. We do so in conjunction with key corporate champions throughout your organization with the intent that they will own and maintain the integration after your initial launch.

  • Interactive Internal Webinars
  • Internal Communication Strategy
  • Stakeholder Innovation

• Effect Real Cultural Change

  By working with your internal Human Resources and Training department we will apply the business principles to internal communications, assist in leadership and employee training that play an even greater role in the corporate transformation. By using this method, large organizations have been able to accelerate the process of changing employee attitudes and ultimately employee behavior; contributing to increased employee engagement scores.

  • Leadership/Management Training
  • Customized Recognition Program - Supporting Company Marketing Initiative
  • Culture Shift to Constructive Behaviors